Google’s own suggestions tell you to raise your budget, loosen your keywords, and let it optimise on its own. Those are not bad suggestions because Google is dishonest — they are bad suggestions because Google is the one selling the clicks.
We check your account every single day, fix the things that only ever waste money, and hand you everything else in plain English. You never open Google Ads.
These are the settings on almost every small advertiser’s account. Nobody chose them. They are on by default, and they come back every time a new campaign is created.
Your search budget buys banner ads on random websites — recipe blogs, games, news sites. Mostly accidental taps from people who were not looking for you.
Your ads run on other search sites at the same price, and they convert worse for local businesses.
You pay for clicks from someone three states away who searched your city once. They will never walk through your door.
Google takes the controls. Nobody — not even you — can see or change the keywords you are paying for.
We turn them off. Then we check again tomorrow, and the day after, for as long as you’re a client.
Wasted spend is the boring problem. These are the expensive ones — the ones where your ads quietly stop working and no alarm goes off anywhere.
A form breaks, a tag gets removed in a website update. Google keeps spending. The reports say zero customers. Most businesses find out months later, if ever.
We notice within days: spend going out, nothing coming back, and an alert with your name on it.
It stops showing. Immediately. Nobody gets a phone call. The business just notices the phone is quieter and assumes it is a slow month.
We check every day and tell you the same day, with Google’s reason.
A word blocked months ago to stop junk quietly swallows a search that books real customers. It is invisible in Google’s dashboard.
We cross-check your blocked words against your earning keywords and flag the collision.
A competitor raises their bids. Same budget, half the customers. On a monthly report you find out four weeks late.
Same-day alert, while it is still worth doing something about.
Not monthly. Not when someone gets round to it. Every morning, automatically, on every account we run.
Display and Search Partners get switched off again — every day, because every new campaign turns them back on.
Job hunters, students, bargain hunters, “how to” questions, other cities. Blocked before they cost you another click.
A keyword that has spent real money and brought in nothing gets paused.
A search that converts but at an unsustainable price gets its bid brought back down.
Tracking, ad approvals, spend spikes, blocked-word collisions, money spent when nobody can answer the phone.
Automation that can spend your money is not a feature, it is a liability. So ours cannot. These limits are written into the software, not into a promise.
Anything bigger than that gets written up in plain English and waits for a human. Every change we do make is logged, dated, and reversible — and it is your account, under your name, which you keep if you ever leave.
Twenty minutes, your account on screen, and a plain-English list of what we would fix — including which of those default settings are costing you money right now. Free, and yours either way.
Get my free consultation